OFRI's new TV spots focus on replanting
Two new educational television spots produced by the Oregon Forest Resources Institute illustrate Oregon’s forest protection laws and their emphasis on replanting. The spots highlight the law’s requirement that landowners must replant after a forest harvest, which helps protect streams and fish and wildlife habitat while also maintaining the state’s timber resources.
In one spot, signs indicating forest-replanting dates reinforce the point that Oregon’s laws ensure abundant forests for generations to come. A series of shots begins with a tree-planting crew placing a sign in a newly planted forest earlier this year, and then includes signs in second-growth forests dating back to 2008, 1988 and 1975. The spot clearly depicts landowners’ commitment to replanting, and concludes with the comment, “The signs are everywhere.”
The other spot notes that Oregon’s green reputation extends beyond the standard three Rs – reduce, reuse, recycle – to include a fourth R: replant. Oregon is famous for being green, and replanting means it will stay green.
“Research shows that many Oregonians, especially young people and newcomers, are unaware that the Forest Practices Act requires effective reforestation and protection of water, fish and wildlife habitat and other natural resources,” said Dave Kvamme, OFRI’s director of communications. “OFRI’s mission includes outreach to the public, and these new educational TV spots reach Oregonians who don’t have access to other sources of forestry information.”
The 30-second spots began airing March 1 and will be broadcast through June. The spots were produced by the advertising firm Cappelli Miles, which has offices in Portland and Eugene.
To view the spots and to learn more about the Oregon Forest Resources Institute’s work, visit OFRI on YouTube at http://www.youtube.com/user/oregonforests.
Contact: Dave Kvamme – 971-673-2948